Mass Production In Space Industry Pure PR Phantasmagoria, Experts Say

SAN MATEO — Mass production is the manufacturing of large quantities of standardized products, often using highly automated assembly lines, which facilitates the efficient production of a large number of similar products.
Space industry has been looking up to industries which successfully adopted mass production techniques—notably the automotive industry—and thus has directed their marketing departments to give the impression they are moving towards a similar approach where assembly lines full of robots would spit out satellites ready for launch at rates never seen before, all at the rhythm of the factory music from cartoons.
Experts say that ‘mass production’ in the space industry still boils down to only labeling cables a bit nicer and rearranging the highly artisanal integration room in a more linear, sequential manner.