PASADENA — A new study titled “Vaporware and the eternal promises of products which will never see the light of the day” penned by the US Bureau of Statistics highlights worrying statistics: up to 67% of the products announced by new space companies are purely vapor, nothing, nada, but the result of shiny brochures and 3D renders. What is more, the report elaborates, “companies launch new vapor products which supersede previous vapor products which go obsolete even before existing, creating what the report calls ‘vapor product lines’ in a strange twist of the Osborne effect”. This refers to a situation in 1983 when Osborne Computing Corporation pre-announced several next-generation computer models, which were only prototypes, highlighting the fact that they would outperform the existing model—the Osborne 1—as the prototypes dramatically cut down assembly time. As a result, sales of the Osborne 1 fell sharply as customers anticipated those more advanced systems, leading to a sales decline from which Osborne Computer was unable to recover, soon ending in its bankruptcy. The report concludes here that “the advantage of pure vapor product lines is that your customers cannot stop buying your previous product for the new one because nothing really exists”.